The ultimate goal of any piece of graphic design is to make an impression. If a design achieves this goal, it will be fulfilling it’s purpose of communicating and insisting upon a particular message. More often than not in graphic design, keeping it simple works really well. In design there is a general consensus that less is more i.e. less is more striking. We consider simplicity to ensure that a piece of communication has maximum clarity. We consider simplicity to create balance and impact. Simple design is easier to understand and is more likely to make a lasting impression.